As part of the innovations and user testing teams, this section showcases my involvement with Air Canada.
A new loyalty program was created to increase usability of existing members, entice more users to download the app, and give a reason to keep using Thrive (a food ordering service app). Pilot project on hold.
This project is a publishing website and the digital arm of the Canadian lifestyle magazine Cottage Life. The objective was not only to relaunch a user-friendly website, but also to increase engagement and content discovery.
ACC (Alpine Club of Canada): Toronto Section is a nonprofit athletic association looking to relaunch their website. Project still in progress.
A transport app for parents with strollers making their journey easy, step-free through accessible public transit. Team: Michael Le, Dirk Heikoop and Elaine Ng.
McCam Insurance website project, a team effort in art direction, design and development. My responsibility was design layout and prepping web files.
Illustrated and art directed storyboards for animated videos explaining the use and benefits of the Medgate software. Animation done by Jeff Briant.
A UX design project on a flight mobile app demonstrating my ability to think critically about the users and how to make a product that’s targeted towards them.
This project is a continuation of the Flight App: UX design, but focuses on the user interface design component.
This project demonstrates my continuous love for illustration. Made using Adobe Illustrator.