Working with the airline’s corporate and HR departments, I designed internal systems, web and mobile apps, and complex employee-facing platforms that support day-to-day operations across the company.
As part of the user testing team, this section showcases my involvement with Air Canada: Digital Test Lab team.
A new loyalty program was created to increase usability of existing members, entice more users to download the app, and give a reason to keep using Thrive (a food ordering service app). Pilot project on hold.
This project is a publishing website and the digital arm of the Canadian lifestyle magazine Cottage Life. The objective was not only to relaunch a user-friendly website, but also to increase engagement and content discovery.
ACC (Alpine Club of Canada): Toronto Section is a nonprofit athletic association looking to relaunch their website. Project still in progress.
A transport app for parents with strollers making their journey easy, step-free through accessible public transit. Team: Michael Le, Dirk Heikoop and Elaine Ng.