Cottage Life was looking to give its next relaunch a fresh new look with new business goals:
More engagement and less drop-offs.
Monetize through more advertising.
Attracting a younger generation.
Our product strategy was:
Develop a new content distribution plan.
Leverage each platform and distribute content cross platform.
Build an enhanced product for tablet and mobile users.
Reorganize content into 6 categories max.
Reorganize around topic instead of medium
Ability to organically cross promote Cottage Life products
Product Manager Tania Vardi & Meredith Neufeld
Front-end Developer Assaf Isaac
Back-end Developer Kaleb Baker
Back-end Engineering & Infrastructure Alex Gignac
UI/UX Designer Elaine Ng
Quality Assurance Analyst Tarek Ibrahim
Cottagelife.com
Information Architecture
After user feedback, understanding business goals, and market & competitor research, we restructured the site map for better engagement and content discovery. Rethinking the taxonomy system for tags and categories.
Wireframes
Sketches upon sketches mobile first, from lo-fi to hi-fi wires, fast prototyping and iterations until a concept was chosen.
UI Design
Taking the wires into visual design, creating interactive states, and sharing it with development through Zeplin and annotated documents.
User Testing
You never get it perfect the first time, so user testing is key. Interviewing users in person and remotely will help shape the next iteration.
